About

Brightsmith Media Consulting advises the Media Industry’s leading producers, distributors, networks and digital platforms on program acquisitions, development and distribution. We ensure the highest quality content reaches passionate audiences across all modes of consumption for maximum return on investment and value realized on all sides. At Brightsmith Media Consulting, we weld all this knowledge together with our passion for the industry and dedication to getting the details right – always with a focus on forging solid, lasting partnerships and positioning you for future success with nimble, creative strategies designed to empower you with the foresight and agility to respond to and navigate through change.

Jeff Macaluso

President

Jeff Macaluso brings recognized industry expertise gleaned from a successful 25-year career working with top networks in broadcast & cable, where he was responsible for orchestrating live sports production, program development, air-time sales, acquisitions, contract negotiations and strategic partnerships. He leverages his strong relationships across the industry to access all the talent and knowledge required to ensure your project targets are met or exceeded.

╴ Strong business development experience with a value-creation mindset and win-win approach that yields impressive financial results through lasting and mutually beneficial relationships

╴ History of navigating industry trends and adapting content & deal structures for emerging platforms and services to reach passionate audiences

╴ Expert handling of a wide variety of contracts and deal structures with impeccable negotiation and analytical skills

╴ Broad experience managing international properties & relationships, including MotoGP, World Rugby and America’s Cup

╴ Proven track record in cross-group collaboration with legal, finance, sales, marketing and production teams

Career Partners & Clients